Vega Shawarma

The owners of the beloved Nashville restaurant, Lyra, wanted to create a concept featuring Middle Eastern favorites, like bold beef shawarma, hand formed falafel, and fresh Saj bread, but in an approachable fast casual format.

Vega earned it’s name by being the brightest star in the constellation, Lyra—a callback to its sister restaurant. Vega is also the 5th brightest star in the sky. Needless to say, the brief was star. The theme was carried through the logo, patterns, and graphic riffs.