Music City Food & Wine

MCFW 2025 marked a highly anticipated return following a multi-year hiatus. A vibrant weekend celebrating the rich flavors and culture of Nashville. It’s both an enticing regional destination experience, as well as one of the city’s most thoughtfully curated local experiences, showcasing the restaurants and businesses that gives Nashville its unique voice.

To reflect this new era, the festival introduced a brand new identity, including a new logo system, color palette, and typography. The use of square and rectangular logo shapes was a deliberate choice, creating a modular system that offers flexibility, visual consistency, and cohesive brand expression.