The Goodyear House

Located in the NoDa neighborhood of Charlotte, North Carolina, The Goodyear House had well established itself as a favorite hang by the time they reached out for some design help. While their menu and vibe was right on point, they felt their original brand was already becoming outdated, having been created with more of a ‘farm to table’ vibe. This project involved refreshing their original logo and pairing it with a new color palette, new novelty logos, illustrations, and lockups that could inject a little more personality into this neighborhood favorite.